MAKE A SPLASH

What’s blue, beautiful and reminds you of the sparkling waters of the Waitemata? Auckland FC’s new third kit of course. 

The jersey is inspired by the harbours, coastlines, and waterways that shape Auckland.

BLACK FRIDAY DEAL

40% off 24/25 merchandise 

All 24/25 merchandise reduced by 40%.


Ideal for those keen to get their hands on some iconic debut season apparel and forever remember the season we became the first Kiwi team to win A-League silverware. 


The sale applies to a whole range of great items; including home and away jerseys, boss tops, casual tees, track jackets, hoodies, crew necks, polos, training tees and goal keepers' jerseys.  


There’s also 20% of Auckland FC branded accessories; this includes balls, flags, flasks, key rings and jibbetz.   

SHOP NOW SHOP NOW

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This season's home and away jerseys are once again expected to be incredibly popular. Get yours before it's too late!
Collections

Gear Up, Stand Out.

KIT

Our home and away kit is unmistakably Auckland FC: bold yet grounded, familiar yet forward-looking. Created for cheering on the team at Go Media Stadium, or wearing on the streets for that football-meets-fashion aesthetic.

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TRAINING

Inspired by what our players wear on the training ground but made for life off the pitch. Featuring colours drawn from the club's home colour palette.

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HEADWEAR

Auckland FC and New Era have teamed up to create the best supporters hats for sunny afternoons at Go Media Stadium.

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LIFESTYLE

Step off the pitch and into style with our Auckland FC Lifestyle Collection. Designed for fans who live and breathe football, this range blends comfort, performance, and iconic team spirit.

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ACCESSORIES

All new season accessories including scarfs, key rings, jibbetz, water bottles, footballs and more!

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ALL IN FOR AUCKLAND

1 KIT, 2 FITS

This season the 25/26 ALM Home Jersey comes in two distinct cuts -
Player Replica and Player Elite.

It's one kit, but in two kits.

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FOR ALL OF AUCKLAND

ALWAYS ADVANCE, NEVER RETREAT

Experience Auckland FC on and off the pitch this season as we fight to win!